I could give you all the stats.
- Companies with aligned sales and marketing increase revenue by 32% (source: Aberdeen Group)
- Misaligned processes? They can cost you 10% of your annual revenue (source: Aberdeen Group)
- Alignment boosts customer retention by 36% and profit growth by 27% (source: LeadG2)
- Aligned teams close 67% more deals (source: ZoomInfo)
Impressive, right?
But let’s be honest—knowing all this isn’t the issue. The real challenge could lie with you.
Fixing The B2B Misalignment Gap
Misalignment isn’t just about spreadsheets—it’s about people.
Poor communication, siloed accountability, and fragmented tools stem from teams not collaborating or taking joint ownership. Technology only becomes siloed because someone (and yes, it could be you) insists on structuring it that way. As go-to-market consultants, we’ve advised teams on process integration for years, but without a willingness to shift mindsets, nothing changes.
So, how do you fix it? It’s not just about aligning goals or installing a fancy new RevOps platform. The real fix starts with you—letting go of outdated habits and embracing shared accountability. It means unlearning what no longer serves you and opening yourself to new ways of collaborating across sales, marketing, and operations.
The truth is, every stalled system we’ve seen wasn’t broken by technology—it was broken by people resistant to change. You said you wanted ABM, but when it came time to adopt new processes, you held onto the old ways. And when things didn’t work, who got the blame? That’s right—us. But the reality is, it wasn’t our failure—it was the reluctance to evolve.
Gartner sums it up perfectly: alignment isn’t about tools—it’s about mindset. If you’re stuck in outdated roles and rigid thinking, no amount of technology will fix that. True alignment requires people who are ready to grow, communicate, and take ownership together.
Choosing to Evolve
For over 10 years, RenderTribe has been driving teams to evolve. And time and again, the biggest barrier we encounter isn’t tools or strategy—it’s the people. So, next time you wonder if your team is ready for modern pipeline development, ask yourself: Are you ready to change?
Because transformation doesn’t happen through systems alone—it happens when the people using them are ready to embrace a new way of thinking. Are you in? Reach out to us today and get started.
