HubSpot has announced that it is sunsetting HubSpot Insights, a feature that many have relied on to automatically append company data (e.g., annual revenue, headcount, industry) when creating accounts in HubSpot. For those who’ve used it to build lists, route leads, trigger workflows, and avoid the tedium of manually filling in fields, this update may seem bittersweet. But there’s good news: HubSpot isn’t leaving users without a solution. Instead, they’re rolling out a powerful replacement called Breeze AI.
Let’s dive into what Breeze AI is, how it works, and why it could be a better, more cost-effective alternative to other data enrichment tools like ZoomInfo.
What Is Breeze AI?
Breeze AI is HubSpot’s new paid feature for company data enrichment which promises more accurate data than HubSpot Insights offered. It operates on a credit-based system, similar to ZoomInfo and other enrichment platforms. Each company data append consumes one credit.
With Breeze AI, you can still:
- Automatically enrich company profiles with essential details like revenue, headcount, and industry.
- Build accurate, segmented lists for campaigns and outreach.
- Streamline lead routing by ensuring your CRM is populated with the right data upfront.
This means your team’s workflows can remain smooth and efficient, even as HubSpot Insights phases out.
Why Breeze AI Is Worth Considering
One of the standout benefits of Breeze AI is its affordability compared to competing solutions. While tools like ZoomInfo offer robust enrichment capabilities, they often come with a hefty price tag that can be prohibitive for small-to-mid-sized businesses. Breeze AI provides a similar credit-based model but at a price point that’s more accessible.
Here’s a quick comparison:
| Feature | HubSpot Breeze AI | ZoomInfo |
| Credit-based system | Yes | Yes |
| Automatic data enrichment | Yes | Yes |
| Pricing | More affordable | Expensive |
| Native to HubSpot | Yes | No |
This integration into the HubSpot ecosystem also means you won’t need to rely on third-party connectors or risk data inconsistencies between your CRM and enrichment platform.
Key Benefits for B2B Teams
- Cost-Effective Enrichment: Breeze AI enables companies to access detailed data insights without breaking the bank. For many businesses, this will mean better ROI on their tech stack.
- Streamlined Workflows: With data enrichment natively built into HubSpot, your team can avoid the friction of toggling between multiple platforms or manually syncing data.
- Scalability: The credit system ensures you only pay for what you use, making it a flexible option for businesses with varying data enrichment needs.
What This Means for Your Tech Stack
If you’ve relied on HubSpot Insights, this shift to a paid feature might feel like an adjustment. However, the enhanced functionality and affordability of Breeze AI make it a compelling choice for businesses looking to level up their data enrichment capabilities.
And if you’re considering alternatives like ZoomInfo, it’s worth crunching the numbers. Breeze AI’s lower pricing, combined with the ease of integration into HubSpot, may ultimately deliver more value.
How to Prepare for the Transition
- Evaluate Your Current Usage: Look at how you are currently relying on HubSpot Insights and identify your future enrichment needs.
- Budget for Breeze AI: Determine how many credits your team will likely use monthly and adjust your budget accordingly.
- Train Your Team: Ensure your team understands how Breeze AI works and the best practices for leveraging its features within HubSpot.
Final Thoughts
While change is rarely convenient, the introduction of Breeze AI signals HubSpot’s commitment to providing robust, scalable solutions for its users. By offering a cost-effective alternative to pricier enrichment tools, Breeze AI empowers businesses to keep their CRMs clean and their workflows efficient without overextending their budgets.
Ready to learn more about how Breeze AI can streamline your Hubspot data enrichment? Let’s discuss how this new feature fits into your broader RevOps strategy.
