When running a successful B2B organization, there’s no shortage of decisions to be made.
Managing your revenue operations (RevOps) is one of the most critical aspects as we head into 2025.
Should you invest in building an in-house team, or is it wiser to leverage the expertise of fractional RevOps professionals?
Before you set up a recruiting booth, let’s examine the pros and cons of each option and why, for many businesses, the fractional route may be the golden ticket.
What is Revenue Operations?
Revenue operations, or RevOps, is the strategic alignment of sales, marketing, and customer success to ensure that all paths lead to one destination: revenue growth.
Imagine the complexity of these departments operating in silos, each with its own goals, tools, and strategies.
Imagine a world where these departments operate in harmony, driven by shared goals and synchronized processes. RevOps promises to boost efficiency, improve customer satisfaction, and drive predictable growth.
But how do you get there? The journey begins with deciding whether to build your in-house team or partner with experts who live and breathe RevOps.
The Case for In-House RevOps
Building an in-house RevOps team has its appeal. You get a dedicated crew who understand your business’s ins and outs, culture, and unique challenges. Your technology choices are entirely under your control, and your team is aligned with your vision, working full-time to help you achieve your goals.
However, this level of control and commitment comes at a cost—quite literally.
The financial burden of hiring, training, and maintaining an in-house team can be significant. According to Glassdoor, the average salary for a Director of RevOps hovers around $223,000. Add in the costs of additional team members, training, and tools, and the expenses pile up. Plus, the time it takes to recruit and onboard these professionals can be lengthy, delaying RevOps’s impact on your business.
So, while an in-house team offers control and customization, it also demands a substantial investment in time and money, which might not be feasible for every organization, especially those in rapid growth or early stages.
The Fractional RevOps Advantage
Enter fractional RevOps—a cost-effective, scalable solution that allows you to tap into the expertise you need without the overhead of full-time staff. Imagine having a team of seasoned RevOps professionals at your disposal, ready to implement strategies tailored to your business model, financial goals, and long-term vision, without the hefty price tag of hiring them full-time.
Fractional RevOps teams bring specialized skills and knowledge that might be difficult to find or develop in-house. They can hit the ground running, using their experience to quickly diagnose issues, streamline processes, and implement best practices. Moreover, their expertise isn’t limited to just one company—they bring insights from working with a range of businesses, which can provide a broader perspective on what’s working in the industry.
“It was great to have a partner that you could rely on, knowing that no matter what type of service or type of support we need, RenderTribe will be able to bring the right staff to the table to help our company grow.”
Dan Buljan, Former Director of CRM Operations at Conquer.io
Another significant advantage of going fractional is scalability. Whether you need to ramp up operations for a big push or scale down during slower periods, fractional RevOps provides the flexibility to adjust as your business needs change. This adaptability can be a game-changer, especially in today’s volatile market.
One of the most significant benefits of partnering with a fractional RevOps agency is the time it saves.
Forget about the long, arduous process of researching, evaluating, and comparing technologies. With a fractional team, you get immediate access to experts who know the best tools and strategies to help your business succeed, allowing your internal teams to focus on what they do best—selling, marketing, and delighting customers.
Making the Right Choice for Your Business
So, which is the right choice for your business—fractional or in-house RevOps?
The answer depends on your specific needs, budget, and long-term goals. If you have the resources and time to build an in-house team and want complete control over every aspect of your RevOps strategy, then going in-house might be the way to go. However, if you’re looking for a cost-effective, scalable, and specialized solution that can deliver results quickly, fractional RevOps is likely the better choice.
Choosing a RevOps Partners
At RenderTribe, we understand businesses’ unique challenges when optimizing their revenue operations. Our full-stack RevOps experts partner with B2B companies to establish and optimize frameworks that drive growth, efficiency, and customer satisfaction. Whether you’re just starting or looking to scale, we’re here to help you navigate the complexities of RevOps and find the right solution for your business.
There’s no one-size-fits-all answer in the debate between fractional and in-house RevOps. But if you want to make an intelligent investment that maximizes efficiency, scalability, and expertise without breaking the bank, fractional RevOps might be the perfect fit. Ready to explore your options? Connect with us at RenderTribe, and let’s make RevOps work for you.
