WEBINAR
B2B Marketing Is Changing, Are You Changing With It?
The uncomfortable truth is that B2B sales and marketing is changing. And it’s changing fast. To keep up, companies need to understand the modern buyer journey and how to measure marketing success.
What you’ll from this webinar learn:
- How the B2B buyer’s journey has changed.
- How changing buyer demographics impact lead generation strategies.
- New ways to measure the effectiveness of B2B marketing.
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Additional Resources
Want to learn more? Here are a few resources to help you better understand account-based marketing and the current B2B landscape.
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