B2B Marketing Is Changing, Are You Changing With It?

The uncomfortable truth is that B2B sales and marketing is changing. And it’s changing fast. To keep up, companies need to understand the modern buyer journey and how to measure marketing success.

What you’ll from this webinar learn:

  • How the B2B buyer’s journey has changed.
  • How changing buyer demographics impact lead generation strategies.
  • New ways to measure the effectiveness of B2B marketing.

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Additional Resources


Want to learn more? Here are a few resources to help you better understand account-based marketing and the current B2B landscape.

account-based selling

An Intro to Account-Based Selling

| ABM, Strategy | No Comments
What is an Account-Based Sales Strategy? Account-based selling (ABS) is a strategic approach to B2B sales that focuses on targeting and engaging specific high-value accounts rather than prioritizing individual leads.…

Guide to B2B Sales and Marketing Data Sources

| ABM, Analytics, Strategy | No Comments
Maximize Your Pipeline Efficiency Harnessing the power of data is essential for success in the dynamic landscape of B2B sales and marketing. Innovative go-to-market leaders use first- and third-party data…

The Data-Driven Imperative | Why Today’s B2B Go-to-Market Strategy Requires Maximum Data Utilization

| ABM, Digital Marketing, Strategy | No Comments
In the dynamic landscape of B2B go-to-market strategy, the traditional strategies of yesterday are rapidly becoming obsolete. Today, the key to unlocking success lies in the vast ocean of data…
b2b revops best practices

RevOps: Best Practices for Growth

| ABM, Digital Marketing, Strategy, Tactics | No Comments
Revenue growth was once only a top concern of business leaders with individual business units focused on channel performance and metrics. This isolation has historically limited growth for many organizations…
account-based marketing plays

Account-Based Marketing Plays | Accelerate

| ABM, Digital Marketing, Strategy, Tactics | No Comments
In the final part of our 3-part ABM Play series, we go from creating pipeline to accelerating sales velocity.  How to Close Deals Faster with an Account-Based Campaign In a…

Account-Based Marketing Plays | Drive Pipeline

| ABM, Digital Marketing, Strategy, Tactics | No Comments
In part 2 of our 3-part blog series, we dive into the strategy of driving pipeline and the importance of creating an environment to turn in-market buyers into qualified sales…