Content Marketing for B2B & SaaS
Creators of quality designs and thinker of fresh ideas.
Some rockstars have long careers - and keep getting hits. Others are just one-hit wonders. At RenderTribe, we know the difference. We develop "Rockstar" content that continues to perform and drive revenue for your business.
We coined the term "Rockstar" content three years ago. We started measuring content performance to pipeline revenue and closed revenue. The pieces of content with the highest opportunity - or closed deal revenue - became "Rockstar" content. Today, we have taken this concept further with industry and persona segmenting to determine what the right content is for each market.
- Determining what content drives pipeline revenue
- Developing content that closes more deals
- Measuring the impact of content
Be a content marketing winner.
So, why does content marketing matter?
Each time a prospective customer interacts with your content - whether clicking on a post on LinkedIn, downloading a whitepaper, or sharing a blog post - your potential for revenue grows.
We align your content with each stage of the buyers' journey, giving them exactly what they want, where and when they want it.
- Builds credibility and authority
- Creates a platform of expertise
- Educates target customers in subject area
We Can Help You With:
- Content Strategy
- Content Coordination & Editing
- Content Creation via Blogs & Whitepapers
- Press Releases
- Website Copy
- Content Outreach
We use a combination of blogs, infographics, white papers, press releases, and articles to position your brand and utilize your tools - like Salesforce, Marketo, and Hubspot - to configure the best content strategy to drive revenue.
We know how to deliver the content your customers need, where and when they need it. We continually measure the performance of every piece of content for each audience and nurture potential leads with relevant, timely information at every stage of the buying process.
Sales and marketing alignment is critical to your revenue growth. We can pinpoint where a potential customer is in the cycle and optimize content to convert MQLs (Marketing Qualified Lead) to SQLs (Sales Qualified Lead).
Your current customers are often your best champions. Keep them coming back for more. With the right content strategy, we can keep your customers happily engaged with your brand and informed about new products and services.