What is account based marketing?

Account Based Marketing (ABM) is a marketing and sales strategy that addresses accounts as markets of one.

With ABM, messaging is based on the individual needs of target accounts. We use ABM to deliver highly targeted messaging, at the right time, through the right channels, to the right companies. Because the messaging and coordination is highly personalized, it usually takes more time to implement but produces a much higher ROI.

ABM Benefits

  • Accelerate Pipeline / Deal Velocity
  • Create Sales & Marketing Efficiency
  • Establish Organizational Focus
  • Increase Annual Contact Value

We Can Help You:

  • Identify your Ideal Customer Profile
  • Optimize messaging based on persona
  • Select the right tools for personalization
  • Utilize targeted marketing based on revenue goals
  • Align sales and marketing activities

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