The future of B2B growth relies on more than just sales and marketing alignment. An account-based experience (ABX) strategy uses signal data and customer insights to customize every phase of the customer journey, creating a tailored buying experience.
Create value for your best-fit customers.
- Drive relevant account engagement
- Create a cohesive customer experience
- Accelerate net new opportunities
- Identify opportunities for customer expansion
ABX Strategy for B2B SaaS
A better B2B experience for serious growth.
The experts at RenderTribe have supported B2B growth-stage companies with account-based strategies for over 12 years. As the B2B buyer has evolved, so have we. That’s why we’ve adjusted our go-to-market strategy to support an ABX approach, encompassing the entire account journey, from product development to customer success.
Talk to us if you’re ready to take a more holistic approach to understand your entire revenue funnel.
We Can Help You:
- Identify your Ideal Customer Profile (ICP)
- Account selection and segmentation
- Develop messaging and content across the account journey
- Select the right tools for personalization
- Utilize targeted tactics based on revenue goals
- Align activities across product, marketing, sales and post-sales teams
- Develop playbooks for net new accounts and expansion opportunities
- Build and launch ABX campaigns
- Reporting, account scoring and more…