SEO is not just about creating great content, or an awesome social media presence, or localization, or link-building, but rather a combination of all of the above. We’d also add all web development best practices in a variety of disciplines, including public relations. Successful SEO, or search engine optimization, is achieved through the implementation of a carefully-crafted integrated marketing strategy across all processes of a business or corporation; from sales to marketing to customer relations. A recent article from Moz.com says it best: “‘SEO’ is actually just a slang term for a collection of best practices — it is doing web development well, content creation well, social media well, PR well, and so on.”
Ok, then. If doing all of the above really well is where it’s at, then guest blogging can no longer simply be about building links to your website from highly ranking domains. So, if that’s what you’re trying to do – stop! Guest posting has matured and morphed into establishing oneself as a “thought-leader” on relevant channels; chosen based on the website’s tone, topics, as well as how the blog’s audience relates to the targeted potential clients.
When considering guest posting, you must ask yourself the following: Will these potential customers view your content as too sales-oriented? Is there a next step for the reader after reading? What is a relevant, but highly-effective, call-to-action that will then be part of your content?