How to Create Engaging Content for your Customers
70% of marketers are actively investing in content marketing. (HubSpot, 2020)
Yet most of us are probably sick of reading dull, lifeless content. So, we’re sharing a few tips on how to avoid that and create engaging content that is interesting, and personalized.
Here are 3 things you should do:
Incorporate visual elements and videos.
From LinkedIn and Facebook to Twitter and blog pages, video is a great way to get your message across. To see a face and hear a voice not only livens things up, but it is also one of the best ways to add a degree of interactivity. Try playing around with a bit of humor – puns are always a great place to start!
Here is a great example.
Share some knowledge.
When it comes to marketing, it’s not always just about helping to make a sale – but it is also about education. This is vital to the buying process and helping your targets make more informed decisions will keep you top of mind, especially in the world of B2B. Entrepreneur.com says, “The result can be strengthened ties between B2B companies and their customers, and increased customer retention.” Positioning your brand in the right context of your marketplace is key to building that trust.
For example, share industry statistics or a create an infographic.
Create your own here.
Offer interactive support content.
One area that is often overlooked is support system content such as an ROI calculator or offering a quick product explainer video, to create more engaging content. Not only are you engaging with potential customers longer on your site, you are also educating them about your product and services.
By following these tips and implementing your own integrative content, your customers will not only be more interested, but also better understand your brand, value and expertise. RenderTribe can help you create a content marketing strategy that will entice, inform and convert potential customers.
At RenderTribe, our RenderLab process helps you identify the unique pieces that fit in your overall marketing strategy and align your plan with overall business objectives. We help build the foundation for measurement, expertise, and the tactical execution needed to support the plan.
Let us help you grow your bottom line. Contact us today.