Pipeline Marketing funnel steps and analysis

RenderLab:  A Data & Research Based Strategy

RenderLab is our proprietary process that helps companies identify the pieces that fit into the digital marketing plan, and aligns this plan with the overall business objectives. We help build the foundation for measurement, expertise, and the tactical execution needed to support the plan.  In a nutshell, the RenderLab process tests data and modeling outcomes before actual execution.

  • Researching Volumes & Sources of Demand
  • Identify the Personas
  • Map The Buying Process
  • Competitive Landscape
  • Conversion & Pipeline Modeling
  • Building Key Performance Indicators
  • Prioritizing Budget & Staff
  • Content Assessment
  • Brand-Thought Leadership Positioning
  • Tactical Plan