Carla Johnson nails it with this post on content marketing. The most important thing is understanding that content marketing today is fully integrated into the sales process and needs to be coordinated with the entire team. This process should not be kept in the marketing “box.”
“Right time. Right place. Right content“ -Carla is right on. We have a similar framework that any company can use to put their content to this test. Answer all the questions with conviction and you are on the road to success.
- Who are you targeting?
- When in the buying process are you adding value?
- Why should they care? AKA: What value do you bring to the table? What is your unique perspective that will help the target?
Great read and on point:
http://contentmarketinginstitute.com/2014/01/deliver-right-content-marketing-scalable-way/
