Want stronger lead generation, and to increase your business’ marketing ROI? Then, account based marketing (ABM) is right for your business, and RenderTribe can help. ABM allows you to sell directly to your most targeted, highest-value accounts in the most efficient way. This means there is no time wasted on accounts that aren’t right for you, and you are able to spend your time engaging with quality leads. How does this happen?
- Everyone in the organization is on board to target the right customers. This is an end-to-end strategy – not a siloed strategy in one department.
- In our ABM strategy we build specific playbooks based on behavioral data to “hone in” on the right messaging, channels and approach for each target; this includes buying signals.
- Different campaigns are “triggered” based on behavior to make the conversion/buying process much more intuitive and “smart”.
With keeping marketing and sales aligned, it delivers consistent customer experiences and maximizes your business’s relevance among profitable accounts. This super-focused approach not only helps to generate leads, it closes deals faster because we are able to hone messaging to people closer to the decision-making point.