4 Tips for Social Media Success
With over 53% of the world’s population on social media (HubSpot), there are a number of strategies and platforms you can leverage to reach your target audience. Social media allows you to create campaigns for budget and audience with easy tools to measure success.
As social media platforms evolve, your strategy should too.
Here are 4 tips to keep in mind when developing your social media strategies to maximize your time and budget:
1. Blogging and Content Marketing
Content marketing will always be an important factor in your social media strategy. It’s a great way to educate your audience with helpful and informative content about your brand – wherever they are in the purchasing cycle. Demand Metric found that marketing content generates three times as many leads as traditional marketing techniques. By creating content, your consumers will not only learn more about you and what you’re offering, but you will be able to better position your brand as authentic, genuine, and trustworthy.
Creating content for the first time may seem confusing and you may be unsure of where to start. Our blog, How to Create Relevant B2B Content on a Budget has helpful tips on creating relevant content while saving time and money, and How to Create Engaging Content for Your Customers has tips to keep your customers engaged.
2. Reviews Matter
An average consumer spends 13 minutes and 45 seconds reading online reviews before ultimately making a decision (BrightLocal) and 84% of customers trust online reviews. Good or bad, reviews are critical to your business. By responding to both positive and negative reviews, it shows that you value your customers, their feedback, and their experience. You should encourage your customers to leave reviews as high-quality reviews will improve your visibility and attract more customers to your site or location.
By not responding to reviews, you can increase your customer churn by 15% (Chatmeter). Chatmeter found that of the customers who received a response from a company after posting a negative comment, 33% turned around and posted a positive review, while 34% deleted the original negative review. Entrepreneur wrote, “Social media is now the number one place where customers want their complaints handled. No response or a template response are bad responses.”
Here are some great tips from ZenBusiness for responding to any negative reviews.
3. Focus on More Than Just Facebook
Many companies focus on Facebook for their ads and posts, but Facebook isn’t the best platform for all products and posts. If you are a B2B company, LinkedIn is one of the best social media platforms for launching new products. More than 90% of B2B companies prefer LinkedIn for their product marketing (Shane Barker).
A CMI report found that 87% of B2B marketers use Twitter for social media marketing. Twitter is a great social networking platform for implementing content marketing strategies like posting relevant content to your Twitter profile or retweeting interesting content within your industry when you see it, without having to create your own. Twitter is a great way to humanize your brand as people tend to interact less formally. Here is a great source from Twitter discussing how B2B businesses can use Twitter successfully.
Instagram is also a great platform to showcase your brand personality. Customers love to see work culture, and office routines, learn how you run your business, and feel more of a personal connection. Here is a great guide from Hubspot on using Instagram for B2B.
Data is more important than ever today. It is the secret to growth. It is key in your strategic social media and marketing approach. Understanding your social media data is important to your strategy as it will show you definitively what is working and what isn’t. By looking at engagement and reactions, you can determine what your audience likes and replicate what works – replace what doesn’t. Data also tells you which platforms your target audience uses the most and what days and times they like to read the content. This allows you to schedule your posts to align with the correct platform at the correct time.
To collect relevant data, you should determine what you’re trying to achieve with social media marketing – brand awareness, website traffic, product/event promos etc.? Understanding your goal will help you to know what type of data to gather and analyze.
These tips will help you keep your social media strategy relevant in the midst of the ever-changing social media realm. Knowing where to start or not having the time to keep up can be hard for high growth companies. That’s where we come in.
At RenderTribe, our RenderLab process helps you identify the unique pieces that fit into your overall marketing strategy and align your plan with overall business objectives. We help build the foundation for measurement, expertise, and tactical execution to help you grow strategically and drive revenue.
Want to learn more? Contact us today to get started!